Liz daRosa is an academic by training having taught at the university-level since 1999 and is a self-taught social media brand strategist.
Branding Clients have included:
A large non-profit on the Eastern Shore of Maryland by successfully increasing Membership, improving Employee Morale and catapulting Brand Positioning with a targeted social media strategy on their 7 (seven) Facebook pages. Within a 6-month time period Liz organically extended their social media reach to 2.8 million users. YMCA of the Chesapeake
The 5th Largest 10k race in the U.S. in managing their social media communications 60 days out and through Race Day in 2015. Across the Bay 10k
Veterans in transition by leveraging their LinkedIn profiles to successfully find employment.
Small business owners by providing high impact website content highlighting experience and services to for search engine optimization (SEO) & attract more clients from web searches. Samples: Club Pooche ScottE Software
Professional & Community Organizations such as the Howard County Human Resources Society and the Kent Island Running Group to attract new members on social media.
Mompreneurs by providing social media training on Facebook, Instagram and Twitter to help them better position their growing business and extend their reach on social media.
One of the organizations who made the 2015 Best of Baltimore list by designing & delivering Diversity Training to their Leadership & Staff.
Laid-off Professionals and Tradesmen by re-drafting their resumes and helping them improve interview skills to obtain a position in another field
Liz is an active member of her Community:
Executive Board Member, Kent Island Running Group, Kent Island, MD
Board Member, Chesapeake Moms Club, Kent Island, MD
Chief Election Judge, Board of Elections, Queen Anne’s County, Centreville, MD
Liz strives to bring online interactions, in whatever platform, to the next level — to building an authentic relationship. She can’t promise that you’ll close a sale or find the perfect fit for an open position, but with a targeted social media brand strategy you increase the chances you’ll attract the type of future client/talent for your organization.
So, if you are on social media but you aren’t connecting with your target contact, let’s talk & get that strategy focused around your brand message. If you don’t have the time to manage your accounts, Liz can do that too!
Targeted growth is an important part of reaching that relationship and sharing your message. You can have the best product, service or organization but if you aren’t connected to enough of the ‘right’ (aka targeted) people your brand message won’t get out. I can create a strategy to get your message to the people who are interested in your product or service.
Engaging content is key! Your posts are not just ‘ads’ for your product/service you need to show value by giving tips and providing meaningful engagement (interactions) with your Connections/Followers. People will be consistent supporters of your message if you provide value in your posts.
The right social media platforms are essential! Your niche and intended customer/talent pool will drive the platform/s that need to be the focus of your brand strategy. You don’t need to be on every platform you need to be on the right platforms to reach your targeted audience. Liz will help you figure out which social media platforms are best for your business.